The MD’s view – December 2011

Robert Mackenzie It’s that strange period between Christmas and New Year – the main festivities are over and today is a ‘normal ‘ working day, but because so many people choose to take a long break at this time, the office is half-empty. For me it’s a good opportunity to spend time on some ‘spring-cleaning’ and update the files etc.

As a company that sells holidays and breaks across the Channel Islands it is interesting to compare the different approaches the islands take to marketing. In Jersey the new TV advertisement featuring the wonderful Nerina Pallot, appeared on Boxing Day and the campaign will run through into January. By contrast Guernsey’s tourism advertising does not usually start in earnest until the Spring. Who has the right decision in terms of timing remains to be seen, but I am sure all of the islands benefit to some extent from each other’s marketing campaigns.

We are also busy planning our marketing campaigns for January, including some mailshots to past clients and both web and press advertising. January is always an important month for sales and we are optimistic that despite all the gloom and doom in the economy that we will enjoy a good start to the year. Every year is different, but it does seem that even when the purse strings have to be tied a bit tighter, the annual holiday remains a key requirement for most households.

However you choose to celebrate the arrival of 2012, everyone at C. I. Travel Group wishes you a happy new year.

About Robert Mackenzie

Boss of C. I. Travel Group working with a fantastic team of people here in Jersey. I’ve been in the travel industry nearly 30 years and enjoyed every minute of it. Lived in The Channel Islands for half of that time and wouldn’t want to be anywhere else.
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